Total Leads
0
in current view
Trials Booked
0
0% of leads
Trials Attended
0
0% of booked
Converted
0
0% of attended
Drop Off
0
closed lost
KIV
0
keep in view
Conversion Funnel
Cost Metrics
Cost Per Acquisition (CPA)
—
total spend / converted
Costs use marketing spend across the date range filtered above (or all-time if no date filter is set). Lead/conversion counts respect all dashboard filters. CPA = total marketing spend ÷ total converted leads.
Source Breakdown
Showing 0 leads
| Date | Type | Student | Lead Name | Phone | Source | Stage | Level | Subject | Notes | Screenshots |
|---|
Add Marketing Spend
If a row already exists for the same month + channel, it will be replaced.
Marketing Spend History
| Month | Channel | Amount | Leads | Converted | CPL | CPC |
|---|
Channel Totals (All-Time)
Levels & Subjects
Add or remove levels (e.g. Sec 3, J1, Year 5 IB). Each level has its own subjects. When adding a lead, the Subject dropdown only shows subjects from the chosen Level.
Danger Zone
Wipe all leads and marketing spend. This cannot be undone — export a backup first if you want to keep the data.